About
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Richard Haenel, Founder
Our deep understanding of business models is the foundation for effective experimentation.
We conduct a comprehensive analysis to precisely understand the target audience.
We strategically apply insights from consumer psychology to increase conversions.
We use tools like Google Analytics and Google Tag Manager to identify potential opportunities.
We craft strong hypotheses from this analysis and validate them with split tests.
The winning variants are implemented, and the insights are used for new tests.